In a highly competitive market where products are offered in large quantities and competition between them has been increasingly fierce, the challenge of packaging and design is to make you stand out from the huge range of these products that appear every day.
1- Your packaging must bring proximity and self-recognition to the customer.
In other words, a deep study of colors and typology is necessary so that when your eye sees the packaging, it quickly associates with the brand. This facilitates the consumer at the time of purchase.
2- Don’t be afraid to dare, because it is in boldness that we find our differential
Consumers prefer products that have more attractive packaging. This will make your packaging stand out among all the others!
3- It is not enough to have a beautiful packaging, it has to be functional!
Study why, how, when and what your customers need. If a package will be displayed on a store shelf, then you’ll want a package to to be able to stand on its own. If your product keeps toppling over and falling off the shelves, It will anger the merchant and your potential client my choose your competitor’s product instead. Situations like these happen quite often. You can be sure your sales will drop regardless of the quality of your product. It is always worth putting a little more time into the ideal format of your packaging.
4- Your packaging must contain the essentials.
There’s no use cluttering it with unnecessary information. It’s good to validate what’s important. Don’t let your packaging get messy and confusing. This can scare away a customer who is in doubt about your product or the other.
When walking through the aisles of a store, it quickly becomes clear that there is no shortage of new and interesting products on the market. Many retailers often group similar products on shelves, so the need to separate your products from the competition is highly important. Well-made, eye-catching product packaging is a great way to do just that. While the size and shape of the packaging may be similar to the competition, the design should be different. The colors, fonts, and style you choose for your packaging can easily help set your product apart from other companies. Innovative designs such as clear plastic boxes will catch the consumer’s eye and help put your product a cut above the rest.
If you have a company and you care about your brand’s packaging, we can most certainly help! Contact Us and see how we can help.