{"id":4966,"date":"2022-05-21T11:14:47","date_gmt":"2022-05-21T11:14:47","guid":{"rendered":"https:\/\/pcpackaging.com\/comment-se-demarquer-avec-votre-emballage\/"},"modified":"2022-11-11T18:31:31","modified_gmt":"2022-11-11T18:31:31","slug":"comment-se-demarquer-avec-votre-emballage","status":"publish","type":"post","link":"https:\/\/pcpackaging.com\/fr\/comment-se-demarquer-avec-votre-emballage\/","title":{"rendered":"Comment se d\u00e9marquer avec votre emballage"},"content":{"rendered":"

Beaucoup de gens qui vont au supermarch\u00e9 pour faire leurs courses ont un curieux probl\u00e8me : ils ne se souviennent souvent pas du nom des marques des produits qu’ils utilisent. Mais ils se souviennent bien de l’emballage et de la marque et peuvent donc identifier le produit et l’acheter. La plupart des gens ne r\u00e9alisent pas l’importance de l’emballage au moment de l’achat, en particulier au point de vente.<\/p>\n

Avez-vous d\u00e9j\u00e0 entendu le dicton \u00ab une image vaut mille mots \u00bb ? Eh bien, les \u00e9tudes montrent qu’en g\u00e9n\u00e9ral les gens se souviennent et associent mieux une image que des mots ou m\u00eame des sons. C’est exactement pourquoi les marques travaillent dur pour que leur image – litt\u00e9ralement – reste dans l’esprit des clients. C’est pourquoi il est courant pour vous d’arriver au magasin, d’aller directement \u00e0 cette longue chose rouge qui a des lettres amusantes dessus. Vous vous souvenez du look et c’est gr\u00e2ce \u00e0 l’emballage que vous avez pu le distinguer de tous les autres.<\/p>\n

\n

Des \u00e9tudes montrent que 75% des entreprises qui investissent dans la conception d’emballages ont une augmentation significative de leurs ventes ! <\/strong><\/p>\n<\/blockquote>\n

\"\"<\/p>\n

Ainsi, l’emballage se pr\u00e9sente comme fondamental dans le processus d’achat, \u00e9tant le support principal du produit au moment de la d\u00e9cision. Votre conception doit interagir directement dans ce processus, en fournissant un impact visuel (le produit a environ 3 secondes pour impressionner<\/strong> et s\u00e9duire au premier coup d’\u0153il). \u00c9motion<\/strong> (cr\u00e9er des liens plus profonds et une connexion \u00e9motionnelle dont le consommateur tombera amoureux). Rationalisation<\/strong> (g\u00e9n\u00e9rer des stimuli pour faire migrer le consommateur de l’observation \u00e0 l’action d’achat) et, enfin, Fid\u00e9lisation<\/strong> (garder la marque toujours attractive pour fid\u00e9liser le consommateur, qui est la cl\u00e9 du succ\u00e8s et l’un des plus grands atouts qu’une marque contemporaine puisse avoir ).<\/p>\n

L’emballage est devenu un secteur concurrentiel essentiel au succ\u00e8s des entreprises. Son co\u00fbt reste un probl\u00e8me pour les entreprises, notamment les plus petites, mais son r\u00f4le dans le positionnement des produits sur le march\u00e9 est unanimement reconnu.<\/p>\n

Si vous avez une entreprise et que vous vous souciez de l’emballage de votre marque, nous pouvons certainement vous aider\u00a0! Contactez-nous<\/a> et voyez comment nous pouvons vous aider.<\/p>\n","protected":false},"excerpt":{"rendered":"

Beaucoup de gens qui vont au supermarch\u00e9 pour faire leurs courses ont un curieux probl\u00e8me : ils ne se souviennent souvent pas du nom des marques des produits qu’ils utilisent. Mais ils se souviennent bien de l’emballage et de la marque et peuvent donc identifier le produit et l’acheter. La plupart des gens ne r\u00e9alisent […]<\/p>\n","protected":false},"author":1,"featured_media":4803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,49,48,51,52],"tags":[],"class_list":["post-4966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultation-fr","category-imprimerie","category-nouvelles","category-perforation-fr","category-technologie"],"acf":[],"yoast_head":"\nComment se d\u00e9marquer avec votre emballage - PC Packaging<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pcpackaging.com\/fr\/comment-se-demarquer-avec-votre-emballage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment se d\u00e9marquer avec votre emballage - PC Packaging\" \/>\n<meta property=\"og:description\" content=\"Beaucoup de gens qui vont au supermarch\u00e9 pour faire leurs courses ont un curieux probl\u00e8me : ils ne se souviennent souvent pas du nom des marques des produits qu’ils utilisent. 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